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Keep it Fresh Shoes Marketing Presentation
Project type
Mock Go-to-Market Strategy & Presentation and Deck
Role
Go-to-Market (GTM) Strategist
• Strategic Scope: Created concept for an end-to-end Go-to-Market (GTM) expansion strategy for a regional shoe delivery service entering the Indianapolis market.
• Audience & Market Research: Analyzed demographic data and consumer behaviors to establish target personas, brand positioning, and localized messaging strategies.
• Campaign & Channel Strategy: Designed an integrated marketing roadmap encompassing digital ads, influencer/local partnerships (radio host activations), email marketing, and content strategies to drive launch registrations.
• Framework Development: Built a marketing launch matrix to align campaign touchpoints, channel tactics, and growth metrics.
Mock Go-to-Market Strategy & Interview Presentation (2022)
The Keep it Fresh Shoes is a dynamic shoe delivery service that has been revolutionizing fashion in Columbus, Ohio that is now expanding into Indianapolis, Indiana by bringing the latest styles directly to your door, Keep it Fresh Shoes seamlessly combines convenience and cutting-edge fashion to keep you looking fresh every step of the way. [This is a mock brand].
